Princess Mounira

Founder and CEO

Princess Mounira is a visionary entrepreneur whose leadership combines business excellence with heartfelt values. As the CEO of Fam Holding, she has played a key role in shaping the brand’s identity and positioning it among Riyadh’s most refined dining destinations. Her vision bridges
Japanese precision with Saudi authenticity, creating a cultural and culinary experience that speaks to both tradition and innovation.
Her story reflects grace, strength, and a relentless passion for
building meaningful experiences that inspire others.

Carlos Al Bcassini

Project Director

F&B leader with more than 32 years of experience across the Middle East.
He’s known for turning big ideas into profitable and scalable
operations, building strong teams, and launching concepts that gain regional and international recognition.

With over 20 years in the Saudi market, Carlos has played a major role in shaping the local F&B scene, developing homegrown brands, managing large restaurant and retail portfolios, and bringing exclusive concepts to life. As Projects Director at FAM Holding, he led the creation of HŌCHŌ in Via
Riyadh, a Saudi-Japanese fusion restaurant built in just 20 days, where he introduced the way of cooking Halal A5 Kobe beef.

He is praised by the Kobe Beef Association, The MICHELIN Guide, FACT Magazine, Hotelier, and Caterer.

Chef Hassan

Joined Hocho’s team on March 2024.

From a young age, our talented chef, was drawn to cooking, not just for the flavors, but for the art behind each dish. He admired Japanese cuisine for its simplicity, its technique, and its quiet elegance. Over the years, he studied the traditional ways: how to hold a hocho, means a knife, how to slice meat with care, how to prepare rice like it’s a ceremony.